Search engine optimization (SEO) describes techniques to push a web site to the top of search engine rankings. Google is currently the top search engine on the Internet with 85-per-cent of the market, though Yahoo! and newbie Bing are nipping at its heals. Google's Search Engine Optimization Starter Guide is an excellent place to look for the basics of SEO, or keep reading.
SEO Gets Visitors To Your Website
Your targeted keyword phrase is extremely important. Each page on your site should have its own. Focus stead-fastedly on this keyword, and you will rank higher for that phrase. Make sure it is relevant to your content. If your target keyword phrase is "stereo headphones", don't make "sex" your keyword phrase because you think it will drive more traffic to your site. The major search engines will simply disregard you almost immediately.
Use the primary keyword phrase, the one specifically targeted above, in your URL. While it is likely, say, www.stereoheadphones.com is already in use somewhere else online, get creative and find a way to include it. Also, keep that URL clean- forget about capital letters and spaces. Keep it simple regarding what you are and what you are offering.
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