Keywords are used by search engines to help rank the relevancy of the content they represent to what the online visitor is searching. Thus, without keywords, a web page or site cannot be properly indexed into any search engine and finding the content becomes next to impossible. But what about keyword density? That is, the amount of times key words and phrases appear within a content page. Does keyword density matter and does it effect web search engine optimization?

Keyword Density Sweet Spot, a Best SEO Myth

According to Wikipedia, keyword density was a brief but important factor for page ranking in the 1990's while most search engines were still developing. As a result, keyword stuffing became mainstream and search engines were forced to evolve to devalue the overuse of key words and phrases.

Since then however, many continue to believe in what is know known as the keyword density sweet spot; a precise density percentage that supposedly provides great page rank boosting capabilities. Among those who believe in the 'sweet spot' myth (and try to sell it to others), the general consensus is to achieve a 3% to 5% density of keywords mixed naturally into the content of the page; in other words, 3-5 key words or phrases for every 100 words of content.

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